Blue Color Palettes
86 palettes available
Blue is the most used color in the corporate world. It conveys trust, security, professionalism and serenity.
Ocean Blue
#ocean #blue #deep
Midnight Garden
#midnight #garden #dark
Aurora Borealis
#aurora #borealis #gradient
Electric Dreams
#electric #dreams #gradient
Nordic Frost
#nordic #frost #cold
Twitter/X Blue
#twitter #social #blue
LinkedIn Professional
#linkedin #professional #blue
Stripe Blue
#stripe #fintech #blue
GitHub Dark
#github #code #dark
Amazon Orange
#amazon #ecommerce #orange
PayPal Blue
#paypal #fintech #blue
Zoom Blue
#zoom #communication #blue
Retro Sunset
#vintage #retro #sunset
Old Paper
#vintage #paper #old
Faded Denim
#denim #faded #blue
Vintage Teal
#teal #vintage #retro
Faded Lavender
#lavender #faded #purple
Baby Blue
#blue #baby #soft
Psychology
Blue lowers blood pressure and calms the mind. It generates trust and credibility. It's the world's most preferred color.
Brands using this color
What colors go with blue?
Blue pairs with white (clean), orange (energy), gray (corporate) and gold (premium).
Popular shades of blue
Tips for using blue in design
1Corporate trust
Blue is the #1 color in the corporate world. If your brand needs to convey seriousness and trust, dark or navy blue is your safe choice.
2Technology and SaaS
Most tech companies use blue (Facebook, LinkedIn, Twitter, Intel, HP, Dell). It conveys innovation and reliability.
3Health and insurance
Blue is the most used color in insurance and health. It reduces user anxiety and generates a feeling of protection.
4Caution with excess
An all-blue design can feel cold and boring. Add warm accents (orange, yellow) to balance and give vitality.
Frequently Asked Questions
Create your own blue palette
Use our generator to create custom palettes with advanced harmony algorithms