What colors are "earth tones"?

Earth tones include terracotta (#E2725B), ochre (#CC7722), sienna (#E97451), olive (#808000), sand (#C2B280), moss (#8A9A5B), clay (#B66A50) and wheat (#F5DEB3). They're the colors found in nature: earth, stone, wood and leaves.

How to create an earth tone palette?

Choose a dominant warm tone (terracotta, ochre), a muted green (olive, moss, sage), a warm neutral (sand, cream) and a dark anchor (chocolate brown or warm gray). This 4-color formula always works.

Do earth tones work in modern web design?

Absolutely. Patagonia, Aesop, The Body Shop and many D2C brands use earth tones on their sites. Combined with modern typography and minimalist layout, they feel very current and sophisticated.

Are earth tones trending in 2025?

Yes, earth tones have been trending since 2020 and remain strong in 2025. The "Mediterranean warmth" palette (terracotta, olive, sand) and "Nordic earth" (moss, stone, wheat) are two current trends.

What's the difference between earth tones and browns?

Earth tones include browns but are broader: they also encompass muted greens (olive, moss), ochres, terracotta and sands. It's a more diverse family covering the entire warm-natural spectrum.

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Earth Tone Color Palettes

18 palettes available

Earth tones include ochre, terracotta, olive and sand. They evoke nature, authenticity and connection with the environment.

Terracotta Dreams

#terracotta #earth #warm

Monochromatic95% • Score 41/100

Sustainable Earth

#sustainable #earth #eco

Monochromatic95% • Score 57/100

Antique Gold

#gold #antique #golden

Analogous90% • Score 59/100

Weathered Wood

#wood #weathered #natural

Monochromatic95% • Score 40/100

Old Library

#library #old #brown

Monochromatic95% • Score 57/100

Desert Sand

#desert #sand #earth

Monochromatic95% • Score 49/100

Clay Pottery

#clay #pottery #brown

Monochromatic95% • Score 38/100

Autumn Harvest

#autumn #harvest #warm

Monochromatic95% • Score 63/100

Adobe Clay

#adobe #clay #brown

Analogous90% • Score 54/100

Autumn Woods

#autumn #woods #brown

Monochromatic95% • Score 55/100

Rustic Earth

#rustic #earth #natural

Analogous90% • Score 63/100

Warm Gray

#gray #warm #brown

Monochromatic95% • Score 45/100

African Tribal

#african #tribal #earth

Complementary85% • Score 62/100

Bakery Sweet

#bakery #sweet #bread

Monochromatic95% • Score 54/100

Brushed Gold

#gold #brushed #premium

Monochromatic95% • Score 46/100

Copper Patina

#copper #patina #oxidized

Split-Complementary75% • Score 40/100

Bronze Age

#bronze #antique #warm

Monochromatic95% • Score 43/100

70s Earth Tones

#70s #earth #organic

Analogous90% • Score 51/100

Psychology

Earth colors generate feelings of stability and authenticity. Ideal for organic, artisan and wellness brands.

Brands using this color

PatagoniaTimberlandCarharttThe Body ShopMuji

What colors go with earth tones?

Earth tones pair with sage green (natural), cream (elegant), stone blue (balanced) and off-white (clean).

Popular shades of earth tones

Tips for using earth tones in design

1Interior design trend

Earth tones dominate 2025 interior design. Terracotta, clay and olive are used in furniture, walls and textiles.

2Organic branding

For any brand with sustainability or nature values, earth tones are essential. They convey authenticity and connection with the environment.

3Lifestyle photography

Earth palettes are the most used in lifestyle and editorial photography. They create a warm and timeless aesthetic.

4Balance with neutrals

Earth tones need off-white or cream to breathe. Without these light neutrals, the palette can feel too heavy.

Frequently Asked Questions

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